Be Hope Collective is a project that was born out of a desire to change the world through giving back. The purpose of the project is to create clothing and accessories that inspire hope in people and donate profits to local, national and international organizations that are bringing hope to the hopeless.
Full branding for a new project that needed to portray a sense of hope, joy and creativity. A new website that would easily integrate with printing and shipping services, and creating effective online marketing.
The logo was created with a mix of hand-drawn lettering on an iPad and graphic design elements. The website (which is still under development) was created using Shopify for a great shopping experience and easy integration with third-party suppliers. We also created a Facebook page and paid Facebook ads to promote the products.
The project is too new to know the results yet, but we have a growing Facebook fan base and product sales after only a few weeks. We’ll update this section as time passes.